Website taxonomy , or often called URL taxonomy, is a URL structure that refers to how pages are organized into specific content groups and categories.
This taxonomy greatly influences how search engines like Google understand and index web pages. One of the main aspects of this website taxonomy is the URL structure used on the site.
Elements in URL Taxonomy
To better understand the concept of taxonomy, let’s look at the example URL below:
In the above URL, we have several components that are relevant to the taxonomy of the website.
1. Protocol (https/http)
Protocols in the context of taxonomy are rules or communication standards used to regulate the exchange of data between devices and systems across a network. Protocols in taxonomy contain two criteria, namely: HTTP ( Hypertext Transfer Protocol ) and HTTPS (HTTP Secure )
HTTP is used to transmit data without encryption, while
HTTPS provides an additional layer of security by encrypting the data sent between the device and the web server .
2. Domain (www.example.com)
A domain is a unique address used to identify a website on the Internet. It is an essential part of a URL and is an entity managed and registered by the website owner. A domain can contain the site name, subdomains, and domain extensions such as “.com” or “.net.”
Domains are used as a tool to direct users and search engines to specific pages on a website, as well as provide a unique identity and branding for the site.
For example, if a website is about animals, then the category could be “mammals” and the subcategory could be “cats.”
A slug is the final part of a URL that identifies a particular page or post within a specified category or subcategory.
Slugs usually contain keywords that are relevant to the content of the page.
SEO Specs Considerations on Website Taxonomy
In using website taxonomy, the website will require several specification considerations so that the site structure can comply with SEO specifications, namely:
1. Topical Map and Clustering
A topical map is a semantic-based content correlation design. The goal is to achieve a high level of topical authority by including semantic macro context with publication frequency.
Thus, a structured website taxonomy can contribute to the creation of a more effective topical map by ensuring that relevant topics are grouped together, thereby increasing the contextual relevance of web resources. This can improve the ranking of websites for those topics.
2. Hreflang
Taxonomy URLs and hreflang are two related concepts in the context of search engine optimization (SEO), especially for multilingual websites. Taxonomy URLs relate to the URL structure of a website and how it organizes content, while hreflang is an HTML attribute used to tell search engines which language or country version of a particular web page.
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For example, if a website offers content
multiple languages or is targeted at different regions, it can use subfolders within the taxonomy URL to organize language and country versions. An example taxonomy URL would look like this:
Then, using the hreflang attribute in the HTML tags for each page will tell search engines what language or country each page is targeting.
3. Internal Linking
In the context of internal linking management , good taxonomy URLs allow for logically structured internal links, because the URL structure reflects how the content is organized.
For example, if a website is about animals, a good taxonomy URL would allow for a structure like this:
y using rules from taxonomy it will be possible to create a “Related articles” feature and display articles related to “cats”.
4. Crawl Depth
In the context of SEO, crawl depth refers to how far down a website’s hierarchical structure a page is for search engines to reach when they perform the indexing ( crawling ) process.
The relationship between taxonomy URL
And crawl depth is very close because taxonomy URLs provide the depth of how many subfolders a page goes to a slug .
For example, if a website has a deep taxonomy URL structure with many layers of subfolders , such as:
So, the page will have a deeper crawl Marketplaces Are Disrupting Your Business depth because it takes more steps (subfolders) to reach the page. On the other hand, if it has a shallower URL structure, such as:
So the page has a shallower crawl depth because it can be reached more quickly without going through many subfolders.
How to Create Website Taxonomy According to SEO Specs
Create categories and subcategories to organize and group pages.
If a site has different language and country versions then use sub directories then use hreflang attribute in HTML tags.
Create internal links that connect related pages in the same taxonomy.
Update taxonomy as needed based on performance data and user feedback.
Make sure users can easily navigate and find content.
Conduct user testing to understand how users interact with the website.
Examples of Website Taxonomy Usage
In using taxonomy, webmasters must involve
SEO so that the website can be more structured and easier to rank in search engines . Here are examples of good and less appropriate use of taxonomy.
Having a good SEO taxonomy will canada email lead certainly affect the website’s performance in the future. Therefore, this must be done correctly. When your business needs a comprehensive SEO strategy, then you will really need professional help.
Working with a qualified SEO service can be the best choice when you don’t or don’t really need an in-house SEO team . So, choosing the most appropriate SEO agency is a must.
If you’re lucky, you’ve caught a few.
If you’re not, not even one will have struck your memory. Yes, because around the streets of the Web there are many – too many – brands that tell their stories in a banal, egocentric, self-referential way. Too many companies remain entangled in the pages of their stories without asking themselves what, of all this, really interests my customer ?
That’s the point
Whatever content you write must always be useful and interesting for your reader, not for you. And it must be so based on their personal perception of the world , not based on your beliefs. And how well do you know your reader? Think about it!
