If we consider the total number of people interacting on social networks, it seems that the efforts in SMM among B2C and B2B are quite justified. But every day it becomes more and more difficult not only to find your audience, but also to interact with it on a regular basis, providing useful and maximally accessible information.
Just a few years ago
Brands could effortlessly attract audiences on platforms like Facebook and VKontakte without investing in social advertising. But now, on average, a brand on one of the two social networks will only get 1-3% of its audience without investing in advertising. Need proof?
Algorithms, bots, AI and people working for huge companies will destroy the business models of people who produce content based on the free flow of information.
Before the Internet, the dominant information force was a few media giants that controlled newspapers, magazines, radio stations, and TV. The Internet broke through these barriers and allowed anyone to produce content that would appeal to any audience. As a result, platforms like blogs and podcasts began to flourish, creating line data better and more interesting content each year.
The Internet was a fantastic information system that cut out the middlemen in the delivery of information and allowed users to participate in the free flow of information themselves.
But in the near future
such a flow of information may begin to undergo strict filtering, based Quality content on the principle of “leaving only the most important.”
For example, Facebook already decides what you qatar numbers see. Google will only serve content that complies with their rules and is hosted on their servers. Email solutions like Gmail and Yahoo are tightening their algorithms every day so that it is harder to reach their inbox.
Simply put, dissemination of information will become completely paid for by those who create content.
If you want to see your content
In the top or visible areas of news/search engines, you will customer centric: why put the customer at the center of your business? most likely need to look for intermediaries among advertising agencies. Many media platforms already encourage the publication of content that does not link to the official site. This will be very similar to a business that you can enter but never exit. Content distribution in general will become more difficult, more expensive and will acquire completely new boundaries.