Do you remember who you voted for in the last elections? Do you follow the actions of your political representatives on
a daily basis?
If your answer was no, it is possible that politics does not captivate your attention. But the reason may also be another:
the candidate you voted for does not carry out political marketing actions or campaigns.
If you are unfamiliar with this concept, keep reading! We explain it in detail below.
What is political marketing?
Political marketing, or political marketing, is a system south africa telegram data composed of methods, techniques and
practices, which aim to strengthen the relationship between an electorate and a candidate, a government , a party or a
political group.
Strengthening the relationship, in this area, means developing communication between the candidate and
the voters , building a solid political image that transmits confidence and security, in order to win the acceptance and
sympathy of the electoral market.
But be careful: political marketing must be used responsibly .
The best way to do this is by seeking to meet the needs of society, in addition to educating voters about the political life around them, promoting their participation and keeping them informed about the work carried out during the mandate.
What Political Marketing strategies can be applied
As we said before, political marketing applies internal and external links communication techniques with the aim of building a strong and charismatic image before the target audience.
To achieve this, some strategies are implemented.
1. Analysis of the electoral market
In order to be able to obtain positive results, anhui mobile phone number list political marketing must understand what moves people, what makes them resist difficulties and how they build their beliefs in a better world.
Analysis of the electoral market is capable of providing these answers.
Surveys and questionnaires are some of the most commonly used research methodologies to understand voters, their desires and their needs.
Also with the help of the Internet and social media , it has become much easier to conduct research on voters and target where their opinions and attitudes lie.
2. Creation of a political brand
Just like in business, politicians also carry a brand .
The politician’s brand is his identity , from which he must draw all the inspiration to develop his political ideals. The profile of a candidate is studied with the aim of planning the image that will be projected to society.
For example, some politicians are recognized by the electorate as representatives of health or education. Meanwhile, others are seen as experts in economics.
Whatever your brand, marketing will help build it through a branding strategy .
3. Building a community
A candidate needs to keep the electorate on his side if he wants to have the political strength necessary to carry out his projects.
That is why it is considered so important to bring people together and create a community .
If in the past the only way to do this was through activism and political militancy, today it is possible to achieve the same result in other ways.
With the popularization of social networks, one of the most used tools is the creation of groups.
Media such as Facebook and WhatsApp allow multiple users to come together to discuss and converse about topics of common interest.
4. Investment in content
Content marketing can be leveraged by politicians to achieve several benefits.
Producing quality material helps educate the electorate . For example, a good article can explain the importance of certain projects or why one should vote against or in favor of something.
Another advantage is the spread of the candidate’s image. Good content tends to be shared on social media, thus the politician and his proposals reach more people.
Finally, it is also possible to generate ” leads “, that is, to attract people through content, lead them to a community and transform them into your supporters.
5. Presence on social networks
Contact with voters is very important . It is from this that ideas for implementing actions arise, not only in terms of communication, but also proposals and projects.
Social media allows for such communication to be effective.
A politician who is interested in listening to and understanding people maintains ties that can even help if the candidate attempts to be re-elected.
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What examples of political marketing exist
There are many examples of political actions based on the use of marketing.
If you followed the 2016 American presidential elections, you have probably seen the case of Senator Bernie Sanders.
The junior U.S. senator from Vermont and a Democratic presidential candidate, Sanders had less than 3% of voting intentions in the party’s primaries .
To address the funding gap, his team developed an online fundraising strategy , contacting each party voter with a personalized message.
The result of this campaign, driven by data analysis work, was incredible: $218 million dollars raised with small donors, generating an average of $27 dollars per donation.
To boost his popularity, Bernie invested in content production. He has recorded over 550 videos talking about his proposals and projects. The videos have generated over 42 million views on Facebook alone.
As a result, Sanders and his team saw 3% turn into 43%, coming very close to winning the primary.