Personalized emails have gone beyond the traditional approach of simply replacing a customer’s name. Businesses can now create customized content based on each customer’s shopping behavior, interests, and history of interactions with the brand. This is a popular customer care initiative.
The Coffee House is a great example
They use their order history to suggest personalized drinks to customers and offer discount codes for their favorite products. As a result, email open rates increased by 25% and email country email list marketing sales increased by 40%. To successfully implement you need a system to track data and an email automation tool such as This solution is a perfect choice to help segment customers accurately and create content that is suitable for each segment.
Intelligent voice recognition technology
Voice recognition technology is changing the way customer service centers operate. Instead of answering a series of questions to verify their identity, customers can be authenticated with just their voice, saving time and increasing security.
This customer care initiative has been implemented with great success by Techcombank in Vietnam.
The voice recognition system reduces verification time from 45 seconds to 15 seconds, while analyzing customer sentiment through voice to adjust the approach accordingly. To an opportunity to share company news and announce implement this technology, investing in quality voice recognition software such as Nuance or Google Cloud is necessary, while training employees to use this technology effectively is also a key factor.
Social Media Feedback
Nowadays, everyone is on Facebook or Instagram. Therefore, responding to customers via social media is the fastest way to solve their problems. Instead of having to call or go to the store, customers can just send a message and someone will help them immediately.
To do this, the company needs a dedicated team to monitor and respond to comments and messages on social networking sites. They must be quick, knowledgeable about the product and know how to talk to customers online. For example, The Gioi Di Dong has done a great job of this, they often respond to customer comments within a few minutes.
Support via video call – “Fast – convenient – compact”
Video call customer care initiatives allow support staff to “meet” customers without having to travel far. This is especially useful when detailed instructions are needed on european union phone number complex products or services. For example, when installing software or fixing computer errors, seeing them in person is much easier than just listening over the phone.
To implement, the company needs to invest in a stable video call system and train employees how to use it. It is important to get them use to communicating via camere. Because not everyone is comfortable chatting immediately.