I want to get the word out to entrepreneurs and innovative brands. The number of collaborative startups that support lending, borrowing, funding, trading, or gifting of products and services is on the rise. Brands are at risk of falling behind or missing the opportunity altogether. This is a significant business […]
Social business buyers survey of global national corporations with over 1000 employees has yielded interesting results. One data set that we’ve carefully watched over the years, and perhaps I’m most known for, is how companies organize their internal structure for social business. Over a year ago, we conducted this same […]
Do you want to know why? We’re conducting research in a pragmatic method to find out why. Then we will publish what companies should do to respond. Below is a preview of the upcoming report. [Consumers don’t need to continually buy from companies as they are sharing, renting and lending […]
You told me what to buy. I bought it and I bought it again. But now, that’s about to change. I don’t want to buy from you directly. I want to rent, subscribe to, and borrow your goods. If I end up buying your product, I want to use it […]
Brands Focused on Managing Social Proliferation For those that like to be where they money be, this data is for you. Altimeter’s research continues to survey buyers of disruptive technologies, and continues our coverage on social technologies. In our recent Q4 survey to enterprise buyers, focused on marketing business decision […]
They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we see this convergence only increasing, and these Venn […]
Last year’s over hyped skydiving was replaced by down to earth. By grounded product enhancements. We’re live from the Google IO conference in SF with 6,000 developers, press, and media in San Francisco’s Moscone event center. We noticed a lot of Glass Explorer units (which surprisingly was barely mentioned in […]
Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before. To put this into context, the maker movement is yet (another) disruption to brands, here’s the lineage: [Disruptions Summarized: 1) The Internet democratized knowledge, 2) Social Media empowered crowd, 3) Collaborative […]
Last week I wrote a heartfelt letter to you that our relationship has changed. I shared that I don’t want to breakup, but I want to have an open relationship. I don’t want to buy products. I want to rent, borrow, share, or swap products. The world has changed, and […]
Your social business headcount is likely to decrease 10-20% before it radically expands. Altimeter found through two independent surveys to enterprise class. Companies with over 1000 employees survey respondents in different years that they both have a drop off in headcount at year 2-4. We’ve survey corporations both in 2010. […]
Economy, you can read all my posts on how this impacts corporations. One of my thesis that I sought to test is the following: “Sharing startups in the collaborative economy are using social technologies”. To find out, we conducted research by analyzing 30 of the features on well known collaborative […]
