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25Apr 2024 by bdct6 No Comments

The value of branding li in brand

A naming is a classification, and a classification a consumption demand. Classification, storage, and naming directly affect consumers' purchasing . Consumers their by category and choose products by brand. Coke or Sprite, Starbucks, Didi, the whole value of a brand li in whether you use your brand to consumer demand when it . Category is a colloquial of consumers, connecting and . = category. The faster this equation is drawn, the more valuable.. This company has long been For example: is a company whose category Japan Phone Number List is brand. Known in the industry as "is oil". For example: In April 2019, a brand of pepper and chicken feet that was popular in Sichuan and Chongqing was launch. Has an annual revenue of one billion in a limit area…

25Apr 2024 by bdct6 No Comments

While changing cups the boss

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Wearing color glass will always miss the sence. What is the construction of a person's underlying framework? It is a procs of constantly getting closer to the sence, and it is also a procs of constantly tearing off noun labels. In actual work, most brand work is either separat into functional departments of the organization, such as: marketing, channels, planning, new mia, operations, advertising; or it exists in the boss’s whims and flash of ideas. , For example: suddenly took out a napkin and wrote a few words, "We will do this next year, 1 billion in 5 years." 1. The sence of a brand is a busins. Let’s start with the brands we are familiar with, such as Coca-Cola, Starbucks, and Nike. Behind every brand reprents Another example is:…

25Apr 2024 by bdct6 No Comments

The cooperation between content

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During major promotions, more support and for advertising can also be . In terms of underlying data, the two platforms can also build a system together and upgrade the model together to further improve data output and efficiency, helping brands attract more new customers across platforms through open-loop marketing. Really doing a good job in open-loop marketing. Is far more than just "cooperating with e-commerce platforms". grass, but also paying attention. To whether the cross-platform links are smooth. Carry out systematic engineering of data integration. At this stage, . Platforms still ne to more in advertising products, models and come up with concrete solutions that can be implement in order to work hard to change. The past stereotype of only content cultivation. platforms can also be deeper and closer, making…

25Apr 2024 by bdct6 No Comments

They must align their cognition

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However, future trends and current perceptions will definitely have different frequency problems. For example, many brand merchants will think that it will be difficult to do attribution across platforms, and many practitioners will also think that doing busins in a clos loop is a better solution. Therefore, for brands, if they want to do better open-loop marketing, and action. First, brands ne to tablish a basic understanding that "cross-platform data can be open up". For open-loop marketing, Have more trust and not be stuck in the limiting thinking of the past. Secondly, brands ne to have stronger data analysis and application capabiliti, or use third-party service providers to perform data "deep procsing". Looking at the platform Because the data by the platform will most likely be India Phone Number List…

25Apr 2024 by bdct6 No Comments

The specific method is to provide

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Second, because open-loop marketing is cooperation, the content platform must highlight its “specialization in the industry” and replace the cultivation of grass with luck in the past. , more scientific. multi-dimensional data to quantify the fuzzy grass planting effect. In this way, "open loop" marketing methods that require cross-platform and extend links will have more certainty, and advertisers will be able to more clearly evaluate effects and make optimizations in real time. This year, specifically mention "more comprehensive data insights" in the Spark Plan launch by 618. After the launch, you can see data performance including playback interactive performance, new customer traffic contribution, UP owners' video external links Taobao multi-dimensional conversion and other data Iceland Phone Number List performance. also provid a data indicator "grass planting value", which 11 typ…

25Apr 2024 by bdct6 No Comments

It supports one-hop direct to the Taobao

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It can also be seen from this that c to doing open-loop diversion, still has a strong to do e-commerce on its own. Open-loop marketing, a new topic for content platforms advertising jumps to the brand’s official website. It is worth noting that Tencent Advertising also took clear actions in open-loop cooperation during 618 this year. After cooperating with Moments advertising was launch for the first time. APP site, and video account information flow advertisements can also be jump through links with one click. According to data by Tencent Advertising, brand FILA’s is higher than the industry’s and its ROI is 120% higher than the industry’s through the of ads in Moments. As early as 2019, Tencent Advertising reach a cooperation with JD.com to support connecting Moments ads with JD.…

25Apr 2024 by bdct6 No Comments

The short video format itself

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A short video with 300,000 views may only bring 1-2 orders in the end." A brand owner said bluntly. "Any product with a slight brand premium or relatively high customer orders requir a relatively long decision-making chain. Consumers may ne to do their homework, read tutorials, reviews, strategi, and combine the actual feback of other consumers to make a decision." Yu Hong, head of the overseas brand of energy storage brand BLUETTI, said frankly that short videos can bring ls information and create a certain atmosphere, but they have limit effect on promoting the conversion of high-pric products. "is short, fast, can carry little content, and can only capture consumers' attention for up to 15 seconds. For products with high customer Therefore, it is not the bt option for some…

25Apr 2024 by bdct6 No Comments

Reels and YouTube Shorts

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Data from agency a shows that in, The cost for advertisers to obtain CPM (thousand from video ads on will be almost half that of Instagram Reels, one-third cheaper than Twitter, and 62% cheaper than Snapchat. Advertising on T in the fourth quarter of last year. According to market intelligence company spending on by the top U.S. advertisers from September to October 2022, reaching $467 million. However, by advertising platform found that although the same video almost three more attention on T than on Instagram, the latter had higher user engagement. In addition, some advertising experts bluntly said that with competitors such as Google and Meta, as an emerging platform, problem is the insufficient amount of data insights-this time. It once enter the top ten downloads Gu also bluntly told…

25Apr 2024 by bdct6 No Comments

Even after experiencing a downturn

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Founder and CEO of the environmentally friendly home furnishing brand, told Yibang Power. 1. After Facebook, has yet to fully “go overseas and cannot bypass Facebook (Meta) and Google.” The two giants once almostthe overseas traffic market. in 2022, their status in the global digital advertising market remains Unshakable. The Insider Intelligence report shows that in 2022, the share of Google and Meta in the global digital advertising market will fall below 50%, and that Google's market share will be 25.9% and Meta's market share will be 18.9% in 2023, higher than Amazon's 14%. Much higher than Microsoft’s 3.9% and TikTok2.3%. Take the overseas brands Although there is the possibility of further decline in the Germany Phone Number List future, it has always firmly maintain its leading position in the…

25Apr 2024 by bdct6 No Comments

The title picture com from

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The change and trends will affect the e-commerce 618 battle situation, and will also affect the i and ambition of every practitioner in the ecosystem. At the next event node, how should the big anchors "draw pie" for their own increase? Author: Houma Source public account: Observation ), a and sonar for the pan-entertainment industry. This article is to be publish by everyone is a product manager cooperative Observation. Reprinting without permission is prohibit. h and is bas on the CC0 license. The opinions in this article only the author's own. Only one single with The Product Manager platform only information storage Venezuela Phone Number List space . 300,000 views! Celebrity marketing bids farewell to the growth myth, and new money pours into the pockets of overseas giants Power Follow…

25Apr 2024 by bdct6 No Comments

This year I want to let go and start working

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This is a situation that the global digital advertising market has finally recover from after experiencing a downturn for many quarters. Winning back Chine advertisers and waiting for Chine overseas merchants to regain confidence are important factors in determining this situation. "Last year, everyone was 'moving forward' and holding their wallets tightly. , but from the perspective of the consumer situation, it is not than last year." A senior cross-border seller said, "Advertising budget There is unlikely to be a big growth.” This judgment has been affirm by many peers. The marketing managers of several overseas brands point out to Power that in 2023, inflation will continue, and overseas users’ consumption decisions will become more conservative. l with the recovery of offline consumption, online traffic costs will rise. overseas brand …

25Apr 2024 by bdct6 No Comments

Beauty and skin care

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Pre-sal GMV in the electricity industry is by 808% to the same period last year. According to the trend of the list c by Power, more and more mature brand merchants are entering the TOP10. There is still great opportunity for Chine brands and new consumer brands in some ci. The characteristics are particularly important in women's clothing, bags, and . ,, children's clothing and other perform particularly well. The maturity of the brand has laid the foundation for to take the road of shelf e-commerce. On the eve of June 18 this year, e-commerce launch a commission-free project for commodity cards and plans to allocate 10 billion cash to the project this year. It is understood that product cards are a carrier for displaying product information in shelf scenarios…