Licensed products and the sense When big brands want to boost sales, it’s easy to use the sense of belonging to make the target audience feel like they’re part of the whole story. Many brands have become franchises and, as a result, make even more profit. If the target audience is young people or children, these numbers increase even more. How can you use franchises to sell?
The target audience watches a new hit series on social media and wants to feel like they are part of the story, or simply continue to share their tastes and wear/use something from the series they follow. Retail stores such as Piticas, Studio Geek and Nerd Universe launch products from series such as Wednesday, Stranger Things and Marvel movies, putting the success of the stories on people, democratizing access to the series, which often takes place on a closed streaming service, in addition to continuing to promote the brand’s branding.
Why launch licensed products?
A national example of this practice is children’s or young adult soap operas. Carrossel, Chiquititas, Rebelde… All of these works filled toy netherlands whatsapp number data with books, dolls, costumes and various toys. Sometimes, it is even enough to change the packaging of a toy that has been stuck in stores for a long time and sales soar. But what explains this practice?
In 2021, for example, data from the Brazilian Association of Brand and Character Licensing (ABRAL) states that this licensing sector made around R$21 billion, 5% more than the previous year. According to this data, profits can also increase by up to 50% when compared to a product without the characters and licensing.
Furthermore, products with colorful packaging and some children’s character can also break sales records among children, especially on festive dates, such as Christmas and Children’s Day. Also according to ABRAL, in 2017 data, around 80% of licensed products have children as their target audience, with around 20% more chance of sales conversion among this specific audience.
Which brands to choose to license?
And there is even more data that corroborates these claims: more than 75% of the licenses available for purchase on the market are from you can build detailed communication with your customers. brands, and the second sector that uses them the most is the toy sector. Although CONAR has banned television commercials aimed at children, the internet continues to sell to this audience, with direct merchandising for the target audience on networks such as TikTok and YouTube.
In addition to reaching the public directly, having your product linked to a major licensed brand also helps you to always be modern, present in the popular imagination, with a greater chance of generating revenue, as well as fixing your brand and/or product in the public’s mind.
What is the right time to license a product without missing the timing?
With new tools and social networks, the cyprus business directory of franchises. Series and programs to has increased significantly in recent years. Because of this, it is much easier to find successful products in retail stores, since there are more options to be licensed. However, it becomes a challenge, with the segmented audience, to know which product to license and for how long, since a series from the largest streaming network has, for example, a two-week validity period.
According to data from LICENSINGCON, for example, brands tend to avoid new franchises, waiting to see how they perform in the market so that, after that, they can assess the validity of the investment. Therefore, it is common to see a certain delay (or a gamble in the dark) in new brands, or bets on brands that are already well-known and that are already exploding in the market more easily.
Advantages of licensing!
Among the advantages, product licensing gives the product more visibility and even reduces marketing efforts, since the license makes this work easier, explains the marketing director of Copag, a well-known brand in the manufacturing of playing cards. Furthermore, when you start to acquire the rights to the best-known brands, she says it is important to increase the range of the portfolio, since this way the brand is not dependent on just one product.