Instagram University brought several new features that will still be available on the app. Therefore, the event is essential for those who use the social network as a business. In this content, we will explain what the event is, the new features that were brought there and much more.
Instagram University: What is the event?
The event was held in São Paulo and took place on January 30, 2024. Many people were invited, especially journalists and influencers, to prepare for the news.
However, thanks to our content, you will also know about these new features, and we will give our opinion on each change brought about by the event.
If you didn’t know about the event, don’t worry, because it’s quite recent, but make a note of it in your diary because it’s very possible that it will return next year. In the next topic, we’ll talk about the main new features of the social network, and they include:
- Birthday Reminders
- Control over message reading
- Changes to stories
- Broadcast channels on Threads
Instagram University: What’s New on Instagram
In this topic, we will talk about the main news of the event, as mentioned previously. It is essential that you read this topic carefully to understand everything we know so far.
Birthday Reminders
Who has never forgotten a friend’s birthday, right? With the amount of information we need to remember day after day, it is almost impossible not to miss even an important date.
However, Instagram is here to put an end to our armenia whatsapp data excuses and always notify you when your dearest friends have a birthday.
Furthermore, the new feature doesn’t stop at the reminder, but it will also be possible to use special features to share the special date of your acquaintance, friend or family member.
Control over message reading
Control over reading messages is an old feature of WhatsApp , which for a long time the vast majority of people have used to control whether people can see if you have seen their message or not.
This feature will arrive on Instagram, which can be very abm: aligning your sales and marketing organization interesting to avoid embarrassing situations when declining an offer, for example.
Of course, it’s not a very flashy feature for brands, influencers and social media, but it shows the company’s commitment to privacy on the social network.
This is positive because it increases the user base on the app, but it is undeniable that it will be more interesting for the average user. Maybe it is a great opportunity to create viral content on this topic.
Changes to stories
Stories will also have some modifications with the “Your Turn” feature, which is basically the permission to change and use ready-made templates for china phone numbers stories. Just like it is done in Reels, for example.
This particular modification can be very interesting when we talk about content creation and viralization. After all, the greater the number of people using the same model. The greater the chances of it going viral.
The “Cutouts” tool is also being polished and, in parts, launched, following much of what Reels was in its creation and gradual rollout of features.
At the moment, it is possible to create stickers from photos of your own publications, which becomes very interesting for you, the content creator.
After all, Instagram broadcast channels and groups will gain more personality with this feature. In addition to being a great way to get closer to your audience.
Broadcast channels on Threads
Last but not least, there will be broadcast channels on Threads. Telegram used to be the main source of broadcast channels, but Instagram is slowly gaining ground with this feature.
So it’s no surprise that Instagram’s own Threads arm is also getting this feature. Chances are, someone who’s on an Instagram broadcast channel will also be on the same one on Threads, expanding the connection between the two apps.
This is very interesting because one of the biggest difficulties for brands. Content creators and digital strategists is using different tools to follow their strategy.
Once Instagram implements these features and polishes them sufficiently. We’ll have an even stronger tool than we already have.
Instagram University: When to start using these features?
On social media, no one wants to be the first to try a feature, nor the last. When you’re the first, you’re investing a lot of time into a feature that may not work.
However, when you are the last one. You have to start learning a resource where many people have already mastered, which is also bad.
Therefore, our recommendation is to stay alert and be sure to research these new features. However, wait a little while for users to adapt.
Do you remember when Instagram Stories didn’t exist and then they started? It took people a while to get used to them and now it’s like they’ve always been there.
Waiting carefully is the best strategy you will have on any social network. Wait for the tool to arrive, play around with it a bit, and wait for it to mature and for the average user to get used to it.
This way, as people start using it little by little. You can gradually start to incorporate it into your strategy.
Conclusion
Finally, the event was really interesting and shows that. Instagram is keeping an eye on the main trends and its own internal evolution.
Therefore, we also need to keep up with its changes to grow our brand or our services with the platform, right?
To stay up to date and see more informative content like this, visit our blog ! You can be sure that it will always be here too.