There is a powerful method you can use to destroy any objection your reader may have.
Let’s do a test:
On a scale of 1 to 10, how much do you like being bossed around?
Let me guess: 1.
Nobody likes being told what to do
But how can you convince someone anyway?
By not saying “you” but “I”.
See for yourself:
“This is how you have to eat”
Or:
“This is how I eat to be healthy, strong and sexy and to earn 10,000 euros as a model.”
Do you see?
The second sentence doesn’t provoke resistance because you’re not being told what to do. You’re simply being offered something. Do you want to look like me? Do you want to make a lot of money as a model?
Then look at my diet.
So:
Don’t tell your reader what to do.
Show what you do.
And motivate him lebanon email list to follow you – not through orders, but through results.
10) Old principles, new packaging
This is the most important point that I understood anew through Alex Hormozi:
Take old principles and repackage them.
And lo and behold: you are an opinion maker and a content celebrity.
Because honestly:
Almost nothing Alex says is new.
But one thing is new:
The packaging.
And I don’t want to downplay this achievement. Quite the opposite.
You have to be able to think very clearly and in a structured way in order to put old concepts into new guises. This is extremely important in order to have the sliding technique a good writing style .
Most people can’t do that.
Either they desperately try to invent something “completely new”.
Or they simply copy 1 to 1.
Alex, on the other hand, has the ability to convey things clearly and understandably.
Without fluff.
This is a valuable skill and perhaps the most valuable one he has.
I knew how to create a agent email list good offer even before Alex Hormozi’s book (because that is a core competency of a copywriter ) – but he presented it clearly, simply and systematically.