Just as it’s essential to analyze data such as SEO and shares on social media, the company’s branding, and storytelling also interfere in ROI calculation.
In the long term, we quality interferes must see content as something that will bring an exponential return over investment. Therefore, the quality of the content interferes with the outcome.
According to Cormac Reynolds, there’s no france phone number data correct way to calculate content ROI, being interactive or not. Each company must find its way.
The interactive content ROI must consider the impact of this type of content on the brand’s several points of contact, including sales.
Here we have other points to consider when calculating ROI:
- number of views
- bounce rate
- time on page
- number of comments on social media
- number of shares and quotes
- number of clicks on the CTA to continue you can find more information here browsing other materials
- number of links to the site
- number of leads
- conversion rate
It’s possible to measure these indicators using tools such as Google Analytics, Google Alert, BuzzSumo, and CRM software.
We can calculate the ROI for quality interferes each one of them. The formula is:
The interactive content ROI is a way to direct investments in Content Marketing, using this kind of content to improve metrics.
Marketing is looking at interactive content as an opportunity to improve its numbers. In sales, the impact of interactive content may be even higher than expected.
If you want to understand quality interferes better the financial efficiency of your marketing, check out our Marketing Calculator, and plan your budget!