Non-natural inbound links
One of the main factors Google considers when ranking a website is inbound links . Although Google does not encourage the practice of buying or illegally obtaining links, many website owners engage in such practices, sometimes resulting in their sites being penalized by Google. To avoid such phenomena, it helps to:
Getting as many natural links as possible reduces the chance of being penalized for link buying or getting links from “low quality” sites. Also, if link buying is unavoidable, it should phone number list be done carefully. Many websites manage to buy and sell links under Google’s nose. But they do it carefully, bypassing well-known link brokers or other well-known link buying sources.
Keyword abuse
Overusing keywords on each page of a website is a practice that has not worked on Google for many years. At best, Google will ignore them. At worst, the website will be penalized or its ranking will drop in the search engine index.
In any case, it is not worth the effort. The main places where keywords should be located are: • in the title of each page • in the url (search engine friendly urls) • in the anchor text (inbound & outbound links) • in the description and keyword meta tag.
Duplicate content, descriptions and titles
Google tends to keep unique content in its index. So, if a page on your website has content that is identical to content found elsewhere, it may not be included in the search engine results.
The same goes for meta titles and descriptions. Also, if several a company’s value proposition: what it is and how to create it pages on your website have the same title or description, Google will choose which pages to include in search results. Therefore, a lot of time should be spent making each page of your website look unique and valuable to Google.
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