Google Ads are a popular Benefits of Google choice cell phone database for many marketers thanks to its unrivaled audience size, conversion rates, and range of networks.
Largest Audience
Google benefits from its massive user base. Google has 270 million unique visitors from the United States alone, with a search engine market share of 61.4%. It’s the most visited website in the United States.
Highest Conversion Rates
Conversion rates for search tend to be fairly low, which is understandable when you consider audience size. When it comes to conversion rates, Google has an advantage over Bing. Google averages a conversion rate of 3.17%, while Bing averages around 2.94%.
While those are close numbers, the people leadership and the role of hr tenths of degrees can add up to a large amount of sales revenue.
One caveat here is that Bing’
s click-through rates are slightly be numbers higher when it comes to finance-related topics because of their audience profile — more on that later.
Different Networks for Search and Display Ads
As the clear leader in search, Google has had a lot of time to build a sophisticated ads platform. One way that comes to life is with their Display and Search options.
While many other competitors (including Bing) do not differentiate between these tools, Google actually built separate platforms for them that rely on different networks.
Google’s Search network helps brands improve their Search Engine Results Page (SERP). On the other hand, Google’s Display network helps them reach display advertising spots across the entire internet, reaching 90% of users.
Both networks are designed with metrics like reach and impressions in mind.
What Are the Challenges of Google Ads?
No platform is without flaws, and there are some challenges to working with Google Ads.