This is why a Digital Marketing strategy that focuses on organic traffic can leave the CAC with an almost negative value, regardless of the increase in Paid Media prices!
A negative CAC is a great thing because it points to the fact that a piece of content or page continues to bring in new customers (and more of them) for virtually free, long after the initial investment.
Tip: SERP: what it is and how sweden telegram data to use it to generate more leads
Now that you know what organic traffic is, I’m going to answer the new question that must have popped into your head…
How to sell (and grow) organically
Organic traffic has a snowball effect because it takes advantage of the concept on which Digital Marketing was built: familiarizing potential customers with your brand !
” Branding ” is the act of making record these values for further comparison your company easily recognizable to the types of customers most likely to buy from it.
Because the more a person comes across your brand in moments of doubt (especially when they are looking for answers on search engines or social media), the more they will want to buy from you!
When a company is unknown to south africa numbers its target audience (especially when it does not invest in Digital Marketing), approaching a potential customer becomes an unwanted and invasive act: in addition to losing a sales opportunity, the brand loses the customer to the competition!
The opposite is also true: with Branding generating familiarity by making your business appear when the public needs it most (and with authority strengthened through quality content found at this stage of the purchasing journey), customers feel lucky to bump into you.
With Content Marketing
Content Marketing is what we call the strategic planning of texts, videos, e-books, audios and graphics , aiming to educate your ideal audience about the problems they face or the desires they nurture.
When you meet people’s needs through content, you have the opportunity to shape how they think because you gain authority points and an emotional place in their hearts!
It’s a natural human reaction: we trust people who make us feel good — and that maxim applies to companies, too.