Ties nicely to our continued research on this topic. A few weeks ago, we compared collaborative economy startup Airbnb to traditional travel booking sites. And Airbnb out-shined the traditional market. NetBase (a client) provided me. A slice of their data from the Brand Passion Index. To show how consumers who use social media feel about Collaborative Economy startups Airbnb and OneFineStay (high-end p2p travel experiences) compared to traditional hotel brands. The size of the circle reflects the quantity of discussions in the social sphere. The location determines the sentiment. Remember, this isn’t my study.
Nor did I cut the data
It was provided to me by NetBase. If you would like to get more information about their study, please contact CMO, Lisa Joy Rosner. Findings: Startups Have Smaller Share of Voice, But Are “Loved” More Than Traditional Hotel Brands Poster Child, Airbnb, “Loved” by the Crowd. The runaway winner on brand passion is Airbnb, which Women Number Data falls into the “Love” category and has about half the diameter of either Four Seasons or Hyatt. This company allows the crowd to act like a hotel as guests stay at local neighborhoods, homes, and rooms as a friend would. This personalized, Airbnb Loved local experience is difficult.
To replicate at larger
Hotels which must cater to efficiency and consistency of experience. Boutique Startup OneFineStay Has Small Footprint, But Is Also “Loved”. Collaborative Economy startup, OneFineStay, which enables hosts to rent out their multi-million dollar homes to those who want to live a life of luxury, has a small-brand footprint in terms of Albania Phone Number List quantity in share of voice, but has strong positive brand sentiment in the “Love” category. Four Seasons and Hyatt Have Healthy Market Positions. Both Four Seasons and Hyatt show a moderate share of voice, but are in the “Love” quadrant, although they are closer to the neutral spot.