Website Operation
Consumers check websites for information before purchasing products.
Having a website is an essential part of marketing.
Below we will introduce a website operation example for the food market “Kitchen & Market.”
Case studies
We would like to introduce the example of “Kitchen & Market,” a bustling food market located within Hankyu Oasis.
The measures and their results are summarized below.
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Measures
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Place LINE and Instagram links in an easily visible location on your homepage.
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Policy Results
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Just six argentina phone number library months after opening, over 20 million photos have been found in online searches.
It becomes like this.
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This is one example of how using website management and social media has been extremely helpful in driving customers to the store.
In addition to these methods, there are other measures that can be useful when operating a website, so we will introduce the following items.
- SEO
- Internet Advertising
- Set up a chatbot
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SEO
SEO generally refers to the efforts aimed at search engine optimization.
However, the most important 13 ted talks every sales and marketing professional should watch thing to keep in mind when approaching this is to operate the site in a way that benefits search users.
One example of an SEO strategy is to structure your website so that visitors can easily reach their goal, such as requesting information or clicking to apply.
The major benefits of SEO are:
- It takes time to see final results, but it’s a low-cost way to get started.
(*2)
We will go into more detail about SEO in the article below.
Internet Advertising
Unlike SEO, which is low-cost but time-consuming, internet advertising is an expensive way to increase site traffic in the short term.
Search-linked listing ads are used in website operations.
By using AB testing, you can compare which ad is more effective depending on its appearance, and get results in a short period of time.
The major benefits of internet advertising are:
- It is possible to start with a small amount, which is useful if you want to see results quickly.
Set up a chatbot
In addition to social media, another cell phone number way to interact directly with consumers is to install a chatbot on your website.
This allows us to directly resolve consumers’ concerns and provide them with advice at an easy-to-understand pace.
Furthermore, the raw feedback from these conversations can be digitized and analyzed to identify needs and potentially lead to increased sales.
The usage of chatbots is also evident in the Ministry of Internal Affairs and Communications’ “Survey on the status of demonstration experiments and implementation of AI and robotics in local governments” (as of January 8, 2019).
It is expected that the chatbot market will continue to heat up in Japanese companies in the future.
The major benefits of having a chatbot are: